Make the Amberley bag desirable

The Mulberry brief was a simple one; they wanted to make the Amberley bag desirable with a younger audience - and associate it with new season trends.

Our response was simple: leaning into the authority of our editors fashion credentials, we would shoot five of them styled in Mulberry, each with a different bag. We collaborated with leading fashion photographer and director, Paul McLean to create a more cinematic take of a fashion video. We shot at the National Theatre which is brutalist in its architecture which allowed us to contrast the colours and fluidity of the clothes with sharp lines and interesting shapes.