Net-a-Porter x Refinery29
This was one of the most enjoyable campaigns I have ever worked on. Not only is the brand one of the greats, but the client was just amazing. The brief was multi faceted with lots of beats and messages, but what we created resonated with the audiences as the engagement was through the roof on all of the pieces of content.
Summer Trends With Fresh Perspectives
The brief was florals for Spring. And yes, Miranda Priestly’s famous line from a Devil Wears Prada flashed before us!
We didn’t want to do just another summer trends fashion shoot. So we integrated moving image, parallax functionality, a mega photography duo, an iconic London location filled with with colour, a (luckily) sunny day and two models who were prepared to have fun. It turned out like this…
Springs Most Coveted Shoe, The OTT Kitten Heel
We’ve all seen shoe trends come and go. How do we make something about yet another shoe trend stick? Commission Greta Larkins, that’s what. A dream to work with, she took my idea and put it on steroids with these GIFs.
5 Women On How They’re Changing The World
For IWD, Net-a-Porter had collabed with some of the best female designers out there to create a range of t-shirts with messages that packed a punch. For this feature I cast some women who also pack a punch in their mission, their vision and pretty much everything they stand for and used this collab to shoot them in the t-shirts (obvs), but also tell the world about their amazing initiatives and how they are changing world for women for the better.
