A phone is stolen every six minutes in London.
As Londoners we have all either had this happen to us, or know someone who has. We’ve read about it, we’ve seen it on the news. Yet, it’s still happening.
We wanted to use creativity to address this societal problem. We wanted people to really understand that every six minutes means it could easily happen to you. And your phone being stolen is more than just a phone. Your phones are your everything. Your cards, your uber home, your call a friend, your data.
There’s no such thing as a powerless Londoner, and we wanted to remind our city of that.
Introducing The Unsnatchable.
A totally ridiculous solution to a very serious problem
Forged by the fury of Londoners, we created a phone case with 103 anti theft spikes made from half a kilo of sterling silver.
The Unsnatchable website was at the epicentre, but a social message at the heart, so we went big on social…
It went a bit vital
It was liked, it was shared, it sparked conversation, the press covered it, influencers got in touch to create content with it, people really wanted to buy it (legit not a safe thing to own).
Most of all, over 60 million people saw The Unsnatchable phone cover globally, without spending a penny on media.
Our real hope is people are more aware of their phones as they walk around the streets of London.
You can’t snatch what you can’t touch.