PODIUM

We sold a proactive! IYKYK. If you don’t know, here’s what it is. At publishers you sometimes have ideas you really want to make - like really want to make. But, you can’t do it without collaborating with a brand. PODIUM was this! My idea behind PODIUM was to create a platform to celebrate the movers, the shakers, the rule breakers. Those who aren’t afraid to speak loudly and proudly about who they are and what they stand for. They are challenging and tackling taboos and status quo. And we were here for it and we are creating an even bigger podium for it.

We had the cast of Sex Education lined up, and they were exactly the people challenging how we talk about sex in this Netflix original smash hit. Luckily Olivier Rousteing, Creative Director of BALMAIN also thought it was a great idea and he was, and still is, obsessed with putting BALMAIN amongst cultural zeitgeist.

Sadly a combination of schedules with the full cast of Sex Education, logistics and getting everybody in the same country on the same day meant that we couldn’t shoot the Sex Education cast. But, luckily we managed to secure the cast of The End of the f***ing World - and this is the result. All shot in BALMAIN. Obviously.