Nike wanted to present itself as not just being for sportswear (this was 2015!), but also a brand that can work from your workout all the way through your working day and into nighttime vibes.

The idea was simple, shoot our stylish editors in chief for both UK and German R29 and use lighting and clever set design to create a GIF that shows the movement of time and the evolution of their outfits, with Nike still at the forefront.